Frame the opportunity
Specify the geography, service line, organization, decision owner, investment horizon, and evidence required to advance.
Measure supply and structure
Review facilities, clinicians, systems, affiliations, concentration, and service capability without double-counting connected entities.
Layer area-level need
Use population and need indicators as geographic context, not as individual risk or causal proof of demand.
Add commercial evidence carefully
Rate observations, payer presence, employer indicators, and utilization can sharpen a hypothesis but remain bounded by their sources.
Define a validation path
Turn the opportunity into a market scan, diligence list, pilot, or decision brief with explicit exit criteria.
See the method in context